Latest posts
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Six Assumptions for Reputation Monitoring This Fall, and One I Would Not Make
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Predictions about search usually fail on the specifics: which product ships when, which sites win an update. I am not going to make those. What can be done…
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Wikipedia Is Getting Less Visible. That Does Not Make It Less Important to Your Reputation
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. The Wikimedia Foundation spent the week of the UN General Assembly in New York making an argument that sounds like a paradox. At the UN’s SDG Media Zone,…
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Free Information Monitoring for Everyone Is Not Free Reputation Hygiene
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Google is rolling out information monitoring in AI Mode to everyone, globally. Robby Stein, Google’s VP of Product for Search, announced it on X today, saying AI Ultra…
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Google Gave the September Spam Update Two Weeks. Reputation Diagnosis Should Take the Hint
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Google released the September 2026 spam update this morning, and the phrase that stands out on the Search Status Dashboard is the last one: “The rollout may take…
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Three Reputation Lessons From the Good Good Ad That Outlasted Its Own Deletion
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. On August 20, Good Good Golf, the YouTube golf collective, and Callaway posted a co-branded ad for a new Callaway driver. In it, one of Good Good’s creators…
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Google’s Site Reputation Policy Now Depends on Where the Searcher Is Standing
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Google uses the phrase “site reputation” in a narrow, technical sense. Before looking at what changed this weekend, it is worth separating that sense from the way communications…
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Generative UI in AI Overviews Builds Answers Nobody Can Screenshot Twice
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. The obvious reading of Google’s latest Search announcement is that AI Overviews are getting better graphics. On Wednesday, in a back-to-school post, Google said Search “can now generate…
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Wikimania Puts Wikipedia Beside UNESCO. Brands Still Treating It Like a Profile Page Should Notice
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. This week, the Wikimedia movement’s annual conference is being held in Paris. Wikimania 2026 runs from July 21 to 25, the first time it has been hosted in…
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AI Mode’s Billion Users Made the Earnings Call. Whether Its Answers Are Right Did Not
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Alphabet’s second-quarter call had the number everyone expected. In his prepared remarks, Sundar Pichai said that since AI Mode expanded globally last October, “we’ve surpassed one billion monthly…