Latest posts
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One Year After the Door Plug, Anniversary Coverage Restacks Boeing’s Search Record
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. This morning, two days before the first anniversary of the Alaska Airlines Flight 1282 door plug blowout, Boeing published a Safety & Quality Plan progress update. It says…
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When a Spam Update Finishes During the Holidays, Volatility Is Not a Verdict
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Google’s December 2024 spam update is done. The Search Status Dashboard entry closed on December 26 with a single line: “The rollout was complete as of December 26,…
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A Spam Update Right After Two Core Updates Is a Reminder That Policy Still Has Teeth
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Google closed out its December core update yesterday. This morning it started a spam update. The Search Status Dashboard entry reads: “Released the December 2024 spam update, which…
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Gemini 2.0 Is Built for Agents. Soon Software May Act on What It Reads About Your Brand
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. A year ago, when Google introduced the first Gemini model, I wrote that it might change who summarizes you first. Yesterday’s launch of Gemini 2.0 suggests the next…
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What Reputation Teams Should Audit Before Year-End Search and Answer Season
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Google’s November core update finished rolling out yesterday, after a little over three weeks. That makes this a good moment to look at the whole picture, because the…
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Strike Weeks Show Up Twice: Once in Operations, Again in the Results Page
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. A month after Boeing’s machinists voted to end their strike, the event is moving into a different phase. In the financial world it is becoming a number. Online,…
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Intel Said Gelsinger Retired. The Record Will Use the Reporters’ Verb
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. The conventional wisdom about CEO departures is that the announcement sets the frame. Choose the words carefully, get the release out first, and the story follows your language.…
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Wikimedia’s Banner Tests Suggest Wikipedia Still Has to Show Its Humans
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. A common view in tech circles is that Wikipedia has quietly become infrastructure for machines. AI models train on it, search engines and assistants quote it, and the…
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Google’s November Core Update Starts. What Does Constant Ranking Churn Mean for Brands?
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Google released its November 2024 core update yesterday afternoon. The entry on the Search Status Dashboard is two sentences long: “Released the November 2024 core update. The rollout…
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On Election Night, Contested Claims Still Have to Survive Corroboration
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Election night is the one night of the year when almost everyone understands that a claim is not the same as a confirmed fact. People wait for counts.…