Latest posts
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Boeing’s New CEO Starts Today. The Knowledge Graph Will Not Start Over
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Boards like the phrase “next chapter.” When Boeing announced on July 31 that Kelly Ortberg would become president and chief executive, board chair Steven Mollenkopf said Ortberg had…
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Delta’s Outage Math Shows How Operational Failure Prices Itself Into Reputation
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Two numbers now sit at the center of the dispute between Delta Air Lines and CrowdStrike, and they are roughly two orders of magnitude apart. Last Wednesday, Delta…
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CrowdStrike Can Fix Sensors. It Cannot Unpublish July 19 From Google
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. By the usual crisis-communications scorecard, CrowdStrike has done much of what the textbook asks. It took responsibility within hours. Its chief executive apologized on national television. It published…
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SearchGPT Makes Citations the Product. That Is a Reputation Bet Disguised as Search
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. The most revealing moment in OpenAI’s SearchGPT announcement wasn’t in the blog post. It was in the demo. OpenAI introduced SearchGPT yesterday as a prototype. The Verge reports…
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When a Security Update Bluescreens the World, Trust Becomes an Operations Headline
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. For the first few hours today, a lot of people thought they were watching a Microsoft outage. What they saw was the Windows blue error screen, in airports,…
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Europe’s AI Act Is in the Official Journal. Compliance Reputation Just Became Jurisdictional
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. “We use AI responsibly” has mostly been a values statement. In Europe, it is about to become something that can be checked against a legal text. On Friday,…
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What Communications Teams Should Demand Before Their Reporting Becomes Someone Else’s AI Page
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. For most of this year, the argument between publishers and AI answer engines has been covered as a media business story. It is also a reputation story, and…
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If Perplexity Can Rebuild a Forbes Story as an Answer, Who Controls the First Screen?
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. For most of the web’s history, the fight over news online was a fight about order. Who ranks first, who gets the snippet, who gets the click. The…
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Google’s June Spam Update Keeps Naming What Readers Already Dismiss as Junk
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Most people who have never read a word of Google’s spam policies can still spot spam. A page that repeats the question five times before answering it. A…