Latest posts
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Search Doesn’t Treat Boeing’s Door Plug as a New Story
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. The usual mental model of a corporate crisis is an event. Something happens, coverage spikes, the story peaks and eventually fades. Boeing’s January is a good illustration of…
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When Generative Answers Go Global, Local Reputation Becomes a Retrieval Problem
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Most companies treat international reputation as a translation exercise. Say the same things, well, in each language, and make sure the local teams are on message. Google’s latest…