Latest posts

  • Search Doesn’t Treat Boeing’s Door Plug as a New Story

    This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. The usual mental model of a corporate crisis is an event. Something happens, coverage spikes, the story peaks and eventually fades. Boeing’s January is a good illustration of…

    Read more

  • Three Things OpenAI’s Week Taught Communications Teams About Executive Visibility

    This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. It took OpenAI’s board one paragraph to remove Sam Altman, and about five days for that paragraph to be overtaken by events. In between, it ran an unplanned…

    Read more

  • Markets Move on Filings. Reputation Hardens on the Results Page

    This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. A criminal trial is supposed to be where a story gets settled. For reputation purposes, it usually works the other way around. The trial is where the story…

    Read more