Latest posts
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Perplexity’s Funding Round Is a Bet That Cited Answers Become the New Homepage
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Startup funding rounds are rarely interesting to people who work on reputation. Perplexity’s is an exception, because of what the investors are actually paying for. On January 4,…
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When Generative Answers Go Global, Local Reputation Becomes a Retrieval Problem
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Most companies treat international reputation as a translation exercise. Say the same things, well, in each language, and make sure the local teams are on message. Google’s latest…
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Generative Search Just Went International. Your First Impression May Not Be a Blue Link Anymore
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. For most communications teams outside the United States, Google’s generative search has been something to read about. As of this week, for teams responsible for India or Japan,…
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Google’s Generative Answers Are Adding Publish Dates. Provenance Is Becoming the Product
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. The most interesting item in Google’s latest update to its Search Generative Experience is the one that got a single sentence. Google’s August 2 post leads with the…