Latest posts
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If Rivals Get Google’s Index, Your Search Reputation Travels With Them
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. When the Justice Department laid out its first remedies framework against Google last October, I focused on defaults: who decides which search box a person types into. The…
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If Anyone Can Generate Your Likeness, What Is the Correction Path for Synthetic Visuals?
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Almost every reputation correction process starts with an address. A defamatory article has a URL. A fake profile has a handle. A Wikipedia error has a page and…
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When Reasoning Models Use Every Tool, Brand Answers Become Multi-Step Artifacts
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. OpenAI released o3 and o4-mini yesterday, and the most important sentence in the announcement is not about benchmarks. It is this one: “For the first time, our reasoning…
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Wikimedia’s NPOV Working Group Is Not a PR Policy. It Is Infrastructure Governance
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. When the Wikimedia Foundation talks about neutrality, the corporate world tends to hear one of two things. Either it sounds like a culture-war story with nothing to do…
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AI Mode Can Search What You See. Brands Enter the Frame Without a Keyword
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Most reputation work starts with a query. Someone types a company, a product or an executive’s name, and the job is to understand what comes back. Google’s update…
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Boeing’s CEO Testified to the Senate. The Transcript Becomes Another Search Layer
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. A press release can be revised. An interview can be clarified the next morning. Testimony to a Senate committee cannot. It is given under oath, recorded on video,…
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Intel Named a New CEO. Search Still Carries the Prior Chapters
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Yesterday Lip-Bu Tan gave his first keynote as Intel’s chief executive, opening the Intel Vision conference in Las Vegas. Bloomberg reported that he said Intel would spin off…
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The March Core Update Is Done. Diagnosis Starts When the Rollout Ends
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. The conventional rhythm around a Google core update is that the week it lands is the week to worry. Rankings move, tracking tools light up, forums fill with…
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When ChatGPT Can Generate Photoreal Images, Brand Visual Risk Leaves the Photo Shoot
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. For most of the past two years, a convincing fake image of a company’s product still took some effort. Image generators could produce a plausible scene, but the…