Latest posts
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Spring Checklist: Agents, AI Mode, and Open Reasoners Belong on the Same Audit
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. In December I suggested a year-end audit: re-baseline search results, check AI Overviews in local languages, ask ChatGPT search the same questions, read Wikipedia line by line, look…
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March’s Core Update Comes With More Changes Promised. How Do Brands Know What Moved Them?
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Google’s March 2025 core update is four days old. The Search Status Dashboard entry from Thursday is the usual two sentences: “Released the March 2025 core update. The…
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When a Cabinet Secretary Says Boeing Lost Trust, Regulators Join the Results Page
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Transportation Secretary Sean Duffy toured Boeing’s 737 factory in Renton, Washington, on Thursday with acting FAA Administrator Chris Rocheleau. Today, on Fox News, he summed up the company’s…
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Court Filings Just Put a Number on Anthropic’s Independence
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Anthropic has spent its short life described as an independent AI lab. The phrase usually sits near “founded by former OpenAI employees” and “safety-focused,” and it works mostly…
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Three Lessons From Expanding AI Overviews to Teens and Signed-Out Users
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Most coverage of Google’s Wednesday announcement went to AI Mode, the new experimental search mode in Labs. The quieter half of the same post may matter more in…
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AI Mode’s Query Fan-Out Means You Can Be Retrieved for Questions You Never Targeted
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Google introduced AI Mode yesterday, an experimental search mode in Labs built on a custom version of Gemini 2.0. Access is limited for now. Google says it will…
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Visible Extended Thinking Is Not the Same as Verifiable Sourcing
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Anthropic released Claude 3.7 Sonnet on Monday, and the feature most people will notice first is not a benchmark. It is a window. In extended thinking mode, Claude…
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Licensed Wikipedia Data Is Not a PR Win. It Is a Provenance Bet
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. When an AI company announces a deal for Wikipedia data, the easy reading is that everyone looks good. The model builder gets to say its data is ethical.…
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Google Is Steering Search Toward an Assistant. First Impressions Will Follow
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Most of the coverage of Alphabet’s fourth-quarter results has been about money. Revenue came in at $96.47 billion, just under expectations. Cloud growth disappointed analysts. And the company…