Latest posts
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A 25-Year Sentence Ends the Courtroom Story. Google Keeps the Portable One
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Sentencing is the last scheduled chapter of a criminal case. For reputation purposes it does something more specific. It hands the world a number, and numbers travel. This…
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Open-Weight Models Will Not Stay Contained Inside One Brand’s Narratives
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. On Sunday, xAI released the weights and architecture of Grok-1, the large language model behind the Grok chatbot on X. It’s a 314-billion-parameter mixture-of-experts model, published under the…
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If Congress Can Force a TikTok Sale, What Happens to the Search Record Left Behind?
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Yesterday the House of Representatives passed a bill that would force ByteDance to sell TikTok or see the app pulled from U.S. app stores. The vote was 352…
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Claude 3 Arrives With a Quiet Reputation Feature: Answers That Point Back to Sources
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Anthropic’s Claude 3 launch on Monday was presented, like most model launches, as a benchmark story. The company says its most capable model, Opus, outperforms peers on most…
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Google’s March Update Names a Familiar Problem: Who Borrows Whose Trust
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Most of the coverage of Google’s March 2024 core update has focused on scale. Google says it expects the update, combined with earlier work, to cut low-quality, unoriginal…
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Wikipedia Just Downgraded CNET. Reliability Ratings Are Reputation Infrastructure
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. There’s an assumption built into a lot of PR planning that coverage in a large, established publication is a durable asset. Get the story placed in a recognizable…
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Pausing Gemini Images Is Easy. Explaining Why Google Got the Facts Wrong Is Not
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. The common read on Google’s Gemini image pause is that it’s a familiar ritual. A product ships, the internet finds the failure, the company apologizes, and the feature…
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When a Claims Network Goes Dark, Reputation Becomes an Operations Problem
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Most companies think about reputation in terms of what people say about them. Change Healthcare is finding out what happens when the story is about what people can’t…
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Search Doesn’t Treat Boeing’s Door Plug as a New Story
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. The usual mental model of a corporate crisis is an event. Something happens, coverage spikes, the story peaks and eventually fades. Boeing’s January is a good illustration of…