Latest posts
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Perplexity’s Funding Round Is a Bet That Cited Answers Become the New Homepage
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Startup funding rounds are rarely interesting to people who work on reputation. Perplexity’s is an exception, because of what the investors are actually paying for. On January 4,…
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If Wikipedia Can’t Agree How to Use LLMs, Who Audits the Sentences AI Will Repeat?
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Wikipedia has a rule for almost everything: sourcing, neutrality, conflicts of interest, even how to name an article about a ship. So it may surprise people to learn…
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Buried in the Times Lawsuit Is a Reputation Claim Every Brand Should Read
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Most coverage of The New York Times’ lawsuit against OpenAI and Microsoft has treated it as a copyright fight. Fair enough. Copyright is most of the complaint, filed…
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Three Things OpenAI’s Week Taught Communications Teams About Executive Visibility
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. It took OpenAI’s board one paragraph to remove Sam Altman, and about five days for that paragraph to be overtaken by events. In between, it ran an unplanned…
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When Generative Answers Go Global, Local Reputation Becomes a Retrieval Problem
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Most companies treat international reputation as a translation exercise. Say the same things, well, in each language, and make sure the local teams are on message. Google’s latest…
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Markets Move on Filings. Reputation Hardens on the Results Page
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. A criminal trial is supposed to be where a story gets settled. For reputation purposes, it usually works the other way around. The trial is where the story…
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“Helpful Content” Isn’t a Reputation Strategy. Google Keeps Punishing Performance Theater
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. There’s a durable myth about online reputation management: that the job is mostly volume. Publish enough pages about a company or an executive, the theory goes, and the…
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Generative Search Just Went International. Your First Impression May Not Be a Blue Link Anymore
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. For most communications teams outside the United States, Google’s generative search has been something to read about. As of this week, for teams responsible for India or Japan,…