Latest posts
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Perplexity Lost Its Bid to Move the Dow Jones Case. The Ruling Was About Where, Not Whether
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Yesterday a federal judge in Manhattan denied Perplexity’s motion to dismiss, or alternatively transfer, the lawsuit brought by Dow Jones and NYP Holdings, the News Corp companies behind…
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Three Lessons From McDonald’s Japan’s Pokemon Promo: The Photos Travel Farther Than the Campaign
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. McDonald’s Japan planned a three-day promotion. From Saturday, August 9 through Monday, August 11, every Happy Set, as Happy Meals are called in Japan, would come with two…
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Wikipedia Editors Are Cleaning Up AI Slop. Human Cleanup Is Still the Entity Firewall
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Two pieces published today describe the same quiet labor. The Washington Post reports that a warning, “This article may incorporate text from a large language model,” has been…
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GPT-5 Becomes the Default Answer. Wrong Brand Sentences Get a Longer Shelf Life
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Model launches are usually discussed as capability stories. For brands, GPT-5, which OpenAI released today, is better understood as a distribution story. The important word in the announcement…
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OpenAI’s Open Weights Mean ChatGPT Is No Longer the Only OpenAI Model Describing You
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Most of today’s coverage of OpenAI’s new open models will treat them as a developer story, and a competitive one: OpenAI meeting Meta’s Llama and the Chinese open…
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Starbucks Is Closing Pickup-Only Stores. Format Choices Become Reputation Claims
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Companies close store formats all the time, usually in the language of portfolio optimization. Starbucks did something more interesting this week. It explained the closure in terms of…
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When the PDF Is the Query, Brands Get Described From Documents They Never Saw
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Classic search starts with words the user types. Even AI Mode, with its long conversational questions, mostly works that way. The updates Google announced today move the starting…
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AI Mode Arrives in the UK. What Brands Should Check Before It Becomes a Habit
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Until now, AI Mode was something British brand teams mostly read about. It became a tab for everyone in the U.S. in May and has since launched in…
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Alphabet Counts 2 Billion AI Overview Users. For Everyone Else, That Is an Exposure Number
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Every number on an earnings call is aimed at one audience. When Sundar Pichai told Alphabet’s investors this afternoon that AI Overviews now has more than 2 billion…