Latest posts
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Grok 4 Writes Its Own Searches on X. Engagement May Become a Retrieval Signal for Brands
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. When Grok 3 arrived in February, the interesting thing was where it sat: next to a social feed. With Grok 4, released late Wednesday, the interesting thing is…
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Perplexity’s Comet Browser Makes the Answer Engine the Address Bar
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. For about thirty years the browser has been a fairly neutral container. It displayed pages, and something else, usually a search engine, decided which pages you saw. A…
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Three Lessons From Boeing’s Defense Appointment About Inheriting the Parent’s Search Record
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. On Tuesday Boeing named Stephen Parker president and chief executive of its Defense, Space & Security business, effective immediately. Parker had run the unit on an interim basis…
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The First Core Update Since AI Mode Opened to Everyone Can Also Move the Answers
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Google released the June 2025 core update on Monday and said the rollout may take up to three weeks. It came with no new advice. As Search Engine…
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The Wikipedia Test Is Written for Lawmakers. Reputation Teams Should Read It Anyway
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Corporate communications tends to file internet regulation under policy and the Wikipedia article about the company under reputation. Laws aimed at social networks are something government affairs tracks.…
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Asking ChatGPT About Your Screen Means Asking Inside Someone Else’s Framing
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Most of the WWDC coverage this week treated Apple’s ChatGPT tie-ins as a list of features. Image Playground gets ChatGPT styles such as oil painting, watercolor and vector…
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Apple’s On-Device Model Doesn’t Know Your Company. It Will Summarize Whatever the App Hands It
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. Most of the conversation about AI and company reputation has assumed one shape: a large model in a data center that has read much of the web and…
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Before Summer: A Reputation Checklist for Photos, Licensed Sources, and Agents That Remember
This article was AI-generated as part of an experimental historical-content project. The date reflects the period being analyzed rather than the date the article was originally written. In March I put together a spring audit: one question set across every answer surface, a research report commissioned on yourself, an agent walking your task paths, facts…